When it comes to watching weight and boosting health, it’s no secret that the wider population has overlooked the liquids they consume as part of their diet for quite some time. Many individuals hoping to improve their bodies in years past have understood the need for things like energy drinks at the gym or herbal tea in the evenings to relax, but have still largely had calorific, less-than-nutritious drinks in their diet.
In the last couple of years, there has been a growing focus on this issue and functional beverages have stepped into the fray, providing everything from physical to mental health benefits to suit consumer needs. This has led to a new demand in many markets and niche businesses are considering the benefits of offering these as a brand venture.
Understanding functional beverages
In 2023, there has been a wide range of drinks on offer that have health benefits – and the niche is continuing to grow in 2024 as awareness spreads. The core focus of a functional beverage is to have functional, actionable benefits, and these can relate to boosting focus, improving gut health, and everything in between. Of course, the most popular example is energy drinks, which contain ingredients like caffeine, essential vitamins, low sugar, electrolytes and similar. These are especially helpful for assisting with high-octane lifestyles, but there is so much more that functional beverages can do, such as:
- Provide immune support
- Improve digestive function
- Aid better sleep
- Offer more targeted weight management solutions
- Assist with muscle building
- Enhance joint health and build stronger bones
- Better manage cholesterol
- Raise cognitive function
- Promote healthier skin and hair
- Provide stress relief
Right now, a trusted functional beverage supplier will provide high-quality solutions that cater to so much more, with cold brew coffee, tea extracts and just-add-water blends that can be tailored to meet brand and consumer needs alike. When businesses want full flavour, top health benefits and simple and convenient solutions for their target audiences, there’s no better way to do so than with a brand like Finlays.
What to expect when selecting Finlays functional beverages
First of all, this supplier brings a pioneering approach to agriculture, extraction and sustainability, bringing nothing short of the most healthy and natural options for brands to build their own functional beverages from scratch. This includes options in premixed powder (known as RTDs), energy drinks, cold brew coffee, and juice formats. Brands will be able to leverage authentic, naturally-derived bioactive compounds with no bulking agents, additives, artificial flavours, colours, or sweeteners. As a leading B2B coffee, tea and botanical drinks supplier, beverage brands can rely on a blend of traditional yet innovative solutions that focus on a better environment, a healthier approach to life and a trusted partnership that will grow with the niche, consumer demand and evolving business needs.
