Managing a spa can be very challenging. Aside from ensuring the satisfaction of your guests, you also have to consider other things like managing your budget, ensuring your employees are happy, and keeping your brand relevant in this fast-paced world.
A few things clients look for in a spa are the impeccable service delivered by the staff, the ambiance of the spa location, and the amenities the management provides. Especially in the world's current situation, hygiene and safety are the top two things to be considered.
People visit the spa to unwind and relax. In 2021, around 173 million Americans visited the spa to do all of these. One of the most important aspects of a spa is clean and hygienic towels. Clients use these to dry themselves after a shower or spa session. That's why most spas and resorts use tea towels in their business.
What Are Tea Towels?
A tea towel is a cloth for drying dishes. But today, it has evolved into many uses and is not limited to the kitchen anymore. It was first utilized in 18th century England to insulate teapots at tea ceremonies. Since then, it has been used in many applications and industries.
Today, blank tea towels are utilized by many spas for various reasons. Tea towels offer customers something to dry themselves with after a session, used by the masseuse during a massage session, and as a cover-up in the sauna room. If you have a spa business or planning to open one, blank tea towels for sublimation printing would be perfect.
What Is Sublimation Printing?
Sublimation printing is a relatively new technology in the world of printing. With the use of heat, ink and fabric are brought together to create a permanent design on a canvas.
Thus, using blank towels for sublimation is great for a spa business. Here are some of the reasons why:
They're Comfortable And Soft
Blank towels for sublimation printing are made from 100% cotton traditional terry toweling on the reverse and 100% polyester microfiber velour on the other side. It's the perfect material for sublimation printing. And also perfect for your clients in the spa.
Your clients will feel cared for when they use your printed towels after having their luxurious spa time. And with your brand logo printed on the towel and maybe a tagline that goes with it, their spa experience will be memorable.
Print Will Not Fade
Sublimation printing technology on your spa towels will create an image permanently printed on the material. You can be sure the print will stay whatever washing and handling the towels may undergo.
With frequent use, spa towels become faded and will look unappealing after some time. Because of this, many spa owners have to order new towels and have them printed again. The technology of sublimation printing makes the ink fully embedded in the fabric, not just laying on top like an ordinary print that could be peeled away.
Using tea towels for sublimation is very cost-effective. Aside from the fact that you don't have to replace them as often as other kinds of towels, they wash and dry efficiently. You may wash and dry them on your own instead of paying for professional washing services.
Blank tea towels for sublimation printing also cost less than other kinds of towels in the market but with the quality that matches expensive ones. You can be sure your clients will not feel like they're shortchanged after using these towels in your spa.
Since blank tea towels have microfiber material, it's very absorbent and can dry your clients very efficiently. Because of this, they won't need to get more than one towel for drying, saving you on laundry costs.
Increases Brand Recognition
When your logo is on the towel, you can be sure that clients will remember their pampering experience vividly. An image associated with a beautiful experience can better imprint on people's heads. Additionally, if your customers are social media savvy, a photo of their luxurious time with the towel can be a great moment to be shared online.
Also, if you want to create an advertisement, a compelling, creative image of the spa with the towel in the foreground can captivate your audience and invite them to schedule a session.
A luxurious experience in a spa is something people reward themselves with not too often. These moments are special. And to elevate the experience of your guests in the spa, providing them with quality amenities is imperative. Your clients should feel important, and giving them soft, high-quality towels will make them feel like they genuinely matter and are treasured as a customer.