Are you a personal trainer or own a fitness club? If so, you know that having a successful fitness business takes more than just providing great services. You also need to market your business in the right way.
The following article will share some of the most popular marketing tips that will take your fitness business to another level, and they all include building an online presence to gain more clients.
Be Active on Social Media
If you’re a frequent user, you know that social media is a powerful tool to reach new customers and grow your brand. Videos go viral and reach millions in a matter of hours, and they all apply different strategies that work, depending on the platform. But with so many platforms and options, it can be tough to know where to begin.
Instagram is the best place to start. There are many tips on how to grow your fitness Instagram profile, as it is one of the most used platforms at the moment. Not only it’s popular among the younger crowd and adults who want to stay up to date, but it offers features that will help you create something unique and eye-catching. Sharing Reels, 24-hour Stories, and live videos of workouts are more than enough to get you started.
Build a Website
Your website might be the first place where potential clients will find you, especially if you plan on doing online collaborations and workouts with them. The website should be optimized, and simple, without any extra functions that will confuse your clients. This is also the place where you can post news, meal plans, or workouts.
Fitness websites usually have all the necessary information for the business, and they have contact details, as well as an address. This way people can reach out easily. If you plan on selling online workout and meal plans, make sure to explain their purpose to the client, and attach all information, such as duration, intensity, and lastly, the price.
Send Emails and Newsletters
Sending fitness-related emails to your clients is beneficiary to your business, as you’ll stay in touch with them. If you can, create and send the emails yourself, otherwise hire a professional to do it for you. There is a fine line between reaching customers and spamming them, so it’s better to stay on the safe side.
Since you have a fitness business, you have many topics to talk about, including a healthy diet, the right workout, and the right equipment usage. You can fit that into weekly or monthly newsletters that you’ll send to your clients, without being overbearing. Not only you’re increasing your chances of gaining clients, but you’re educating them as well.
Event hosting is a win-win situation, as you can do it online and in person at the same time. Host a local event where people can come work out with you. It can be completely budget-friendly, and you can do the workout on the beach or in the park. At the same time, place a camera close by, and live stream the workout so that people can join you from their homes.
Even though events like these won’t necessarily increase your income, they’ll affect your popularity, and if locals like the workout, they might even join your fitness club. People who will attend your event can purchase workout programs and meal plans from your website, and they’ll check out your social media profiles.
Ask Clients for Reviews
There are many fitness gurus online that swear by their methods of losing weight and building muscle, but very few have testimonies and reviews. Generally, stats show that 79% of consumers highly trust online reviews. Having someone to back up your claims is always great, especially in the fitness world, where you need a lot of effort to reach your goals, so you have no time to waste.
You can share the reviews on your social media profiles, and don’t forget to share them on your website as well. It’s a good idea for clients to leave their opinions in your comment section on social media, as people read post comments frequently.
After the long quarantine, people are looking to get back in shape, so the fitness industry is on the rise. By building your online and social media presence you can gain clients both physically and virtually. Combine both for a higher success rate. Remember, even if you get a bad review, make the most out of it and find new ways to improve instead of simply ignoring it.